(2) TTBDO Personnel Graduated from the Technology Commercialization Mentorship Series (TCMS)
November 10, 2022 | RAISE-IPTBM
The 4th Technology Promotion Mentorship Series, organized by DOST-PCAARRD and APP for the RAISE project grantees, took place from July 18 to November 18, 2022. The workshop covered six modules: IEC Development and Production, Storytelling for Selling, Digital Marketing, Introduction to Technology Promotion, Techno Promotion Events, and Pitching Practice.
Participants learned to create IEC materials and design them for their technologies. Module 1 focused on design briefs and copywriting, highlighting the importance of catchy content, including headlines and brands for IEC materials. Participants from UP Min formulated brand names like "FibriCH Sugar Cookies" and "Palay Paint" for their technologies.
Their Communication Plan Workshop, within the TPMS seminar, discussed identifying knowledge resources, communication strategies, stakeholders, and risk management. Participants crafted communication plans for their technologies, including rationale, objectives, stakeholders, audience, platforms, methodology, and expected outcomes for techno-promotion events. The TPMS workshop covered preparing and delivering technology pitches. Participants created pitch videos and posters for their technologies, presented during plenary sessions. The Agribusiness Master Class, offered by DOST-PCAARRD for the first time, ran from October 25 to November 18, 2022, with a graduation ceremony alongside TPMS. It aimed to foster innovation, risk management, teamwork, and strategic insights for participants. It focused on supply chain mapping, management tools, enterprise planning, and developing an entrepreneurial mindset.
The workshop highlighted marketing strategies, customer journey mapping, and business planning for transforming technology products into successful enterprises. It emphasized branding, digital marketing, and preliminary activities for starting businesses. Government support programs for start-ups were also shared, aiding commercialization steps.